A rule chosen by the store
Some stores put the brand in every product title; others keep it in a separate field. Checks lets you state which rule applies across this store. The finding identifies the assigned brand whose full name is missing. It does not measure search rankings or prove lost sales.
How CatalogLift finds titles missing the brand
The full name must appear as consecutive whole words, with case and punctuation normalized. A longer unrelated word does not satisfy the rule. With several assigned brands, naming one is enough. The scan uses the current assignment rather than guessing a brand from prose.
Assigned brand: Trail Head Trail Head jacket: meets the rule Trail jacket: does not meet the full-name rule
Review the smallest useful change
Write a title or request a draft that keeps the existing product wording and adds the required brand. Review and approve through the panel or a connected agent. CatalogLift records who decided, applies the change and checks the result after synchronization.
Turning off the rule is a change of criteria. It is not counted as a product repair.